KDA
· Updated
I map things. Wardley Maps, mostly — a technique for seeing where you are, where things are moving, and what to do next.
I build tools that make the practice easier and more accessible. I write when something is worth saying.
Now: Building wardleymaps.com — a home for the maps community and a place to learn the practice from first principles. Building personal-presence-os — a multi-domain content engine that publishes your expertise where LLMs can find it.
Before that: A decade of strategy work, watching organisations make the same mistakes because they couldn't see the landscape they were operating in. Maps fix that.