"Not possible" should never be verbalised by a #wardleymapping consultant. It makes people defensive and shuts down communication....

"We should adopt Cloud" may mean everything from a solid piece of advice to a clueless jargon parroting. Knowing how to act is a key...

A project without ROI does not have to be worthless. A project without ROI can enable you to capture more currently unknown...

I was asked to prepare an engagement narrative for a particular customer (X) who wanted to engage its supercustomer A. The challenge was...