I was asked to prepare an engagement narrative for a particular customer (X) who wanted to engage its supercustomer A. The challenge was...

Interviewing Holger was real fun. You may remember that some time ago I tried to look at the Mood Hacking from the mapping standpoint,...

This is the question that, when I hear it during a workshop, I am always torn about. A part of me wants to jump to the answer and show...

The interview is at the end. The text below covers personal tones Rachel hit and which deeply resonated with me. Initially, I noted them...

Kim talks about one of the least attractive yet very useful feature of Wardley Mapping - you can visualise the environment and move from...