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Sales with Wardley Mapping

Whoever you are, and whether you like it or not, you sell things all the time. You sell things your company wants you to sell; you sell your ideas, work and time.

On the other hand, you probably hate being "salesy" as much as I do - putting a fake smile on and pitching things the other person is not ready to accept is just not my style.

I have noticed that #WardleyMapping enters the space of sales quite organically - in a very natural way, it demonstrates that:

  • you did your homework and you understood your customer (boss/partner) situation before you tried to convince them to do anything. In other words, you convey a message that you care, and this is really what you do, because preparing a map is not cheap in terms of time.

  • The analytical aspect of your pitch - what are you proposing and why. Wardley Maps can convey a lot of knowledge in one picture, and even if they are wrong, they can ignite a useful knowledge exchange.


I put together ten recommendations for wardleymapping based storytelling together. I trust they will help you in your journey.

If you are still not convinced, ask yourself which sales approach would be more convincing:


  • You need new, efficient kettles that our company produces.

  • Your business is to create tea. Why are you building your custom kettles?  Would not you like to buy ready to work products from us? They would greatly improve your efficiency.

A Tea Shop Wardley Map

Figure 1: The map clearly shows that the company is custom building kettles. This is very likely to be inefficiency. Confirming this with the customer shows your prework and explicitely recognises the need for an investment. Regular kettle sellers will see doors. 

If you want to get started, my ten recommendations for wardleymapping based storytelling are definitely a good launchpad.

If you have any other questions or this approach is not working for you, schedule a free 30 min session with me. I do want to help you!


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