Do not strive for the "best" rational decision
We tend to procrastinate because we are afraid of making suboptimal decisions.
The need to "be right" can paralyse us, both as individuals and organisations
Out of the pool of all the available options, only a small set will look good, but out of those good, which one is the best?
It does not matter.
What does matter are actions that reduce your ability to respond to future opportunities.
Avoid them and pick any action that looks good enough. It really does not matter which.
You can flip a coin.
Daniel Kahneman: “Nothing in life is as important as you think it is, while you are thinking about it.”