Mapping Taylor Made Woodcraft - A Case Study
Updated: Aug 24, 2022
After publishing the previous mapping example, I have offered to map another small business. John Vesey challenged me to map one of the following businesses:
I choose Taylor Made Woodcraft. A quick peek at their website reveals that:
The person builds beautiful items using wood and resin
The person works from their garage
The work is artisanal and relatively expensive (small pool table costs GBP 280, an equivalent of $350).
They use recycled wood.
I am not willing to estimate the financial condition of the company. The person seems to be working a couple of weeks to get one table done, but the work is scattered in time.
Now, the map, which at this point should have no surprises:
It looks like Taylor Made Woodcraft is a side business that started as a hobby, which explains the artisanal nature of the work.
Their products look beautiful, at least to me, and I am envious of the fun this person is having.
If I was looking to grow the business, I think the most important actions would b all about the marketing:
understand why people buy this stuff
crafting a message resonating with people
understand where are potential customers and how can you reach them
And now a question I have for you:
Assuming that I was responsible for that business, who should I contact to get help with the things listed above?