Replace "Not possible" with this 👇 pattern!

"Not possible" should never be verbalised by a #wardleymapping consultant.

It makes people defensive and shuts down communication.

Instead of using it, ask a question:

"What needs to happen for this to succeed?"

Then work hard to identify knowledge gaps.

Let customers decide how much they want to risk in the light of all the unknowns.

#communication

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