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  • Writer's pictureKrzysztof 'Chris' Daniel

There is a cost of doing and there is a cost of not doing

A project without ROI does not have to be worthless.

A project without ROI can enable you to capture more currently unknown opportunities.

Somebody else may execute this project if you do not do it, and capture markets that could have been yours.

Fund no-ROI projects... responsibly.


I have written about the ROI of cloud adoption before.

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