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Type 1 Decision

Jeff Bezos differentiates between Type 1 and Type 2 decisions.


Type 2 decisions are easy. You can flip the coin and change your mind later if you do not like the result.

Type 1 decisions can be a source of big headaches. You can't go back. But what if all the options look equally repelling?

I will help you find your way using the most recent advances in strategic thinking, complexity science and management.

Should I sell my company?

You can't see a way forward, yet you have to do something?

Do you consider selling your company but don't want to quit?


I will help you make a decision you will not regret.

Learn more >>>


Startups: Where should I focus?

Do you have more opportunities than you can capture, yet none of them looks right?

Are you afraid to burn money while working on a wrong thing?

I will help you place correct bets.

Let's Work Together

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